Introductory

As a part of its brand awareness campaign, Pocari routinely facilitates a study tour for the local students.

To extend that idea, the marketing team of Pocari and we had conceived a virtual adventure called The Explorion Adventure. It was a massive project and was the first of its kind in Indonesia.

Pocari has two factories in Indonesia, but for strategic reasons, they had chosen the one in Sukabumi which is around 120km from the capital city, Jakarta.

The project itself lasted for more than 1 year and roughly 6 months of onsite implementation and it involves a complicated collaboration between domestic and international vendors and had the launch nearly postponed due to a sudden terrorist act.

There was drama, excitement, and an amalgam of adventures.

How it plays

The attraction is divided into 3 major components.

The Factory Tour

The attraction starts when the group of students comes, they will be presented with a fun lecture about Pocari, each student will be given a Tablet where they can submit their profile and follow the content interactively.

And after the lecture is over, they will be guided throughout the factory to observe the manufacturing process.

Flowchart

1. The Tablet will handle the user input where they can interact with a simple quiz and register their profile.
2. The data will be sent to the backend which resides on Pocari’s Server. We’ve created a simple CMS where the administrator can track the number of guests, generate QR-Code, etc.
3. Once the data has been stored, then the administrator will generate a Badge that will include the student’s name along with a QR-Code as their identification. 

The Explorion Adventure

First, the students will be guided to a room where each student needs to scan their faces and their badges.

Once the process is over they can enter the theatre where their avatars are waiting, this caused so much excitement amongst the students, especially since they had never seen anything like this before.

The cinema is projected onto 4 different surfaces and is fully interactive, as well supported by 4 Kinects that track the students’ movement.

Flowchart 

1. Once the students receive their badges, then can be used for 2 things; 

• • To access the theatre.
  • As a reference to search their avatars on the website.

1. Before scanning the QR-Code, the children first need to scan their faces.
2. Once the face has been scanned, the steps will be proceeded by scanning the QR-Code.
3. The Server or the CMS at this stage will manage 3 things;

• • Executing the Login Command, which will start the Game.
  • Storing the user’s log.
  • Processing the end result which basically means, publishing the user’s avatar and game screenshots to the website.

1. Unity PC is where the game engine resides, it connects to projectors and processes the input that it receives from the Kinect, for brevity, the Unity PC process can be described in 4 steps;

• • Awaiting player registration means that the Unity will wait until the CMS tells it to start.
  • Player login means that the player has registered their profile, scanned the QR-Code identification, and Face.
  • Attraction commenced, which means that all students have assembled and the game is starting.
  • Attraction ended, which means that game is over and all the screenshots, score data, and avatars image has been processed.

1. Kinect PC, the game is supported by 4 Kinects that actively scan the user’s movement.
2. The website is the final component of the entire Adventure, it displays all the feed that it has received from the game.

The Explorion Website

Finally, the website, where it’ll serve as brand proliferation.

By using their badge the user can check their avatar or see them in action by looking at the generated screenshots.

And they can also download them as a screensaver and share them on social media.

Photos